• Time for a refresh?

    Your underwear drawer is not a place for sentimentality. Say goodbye to old friends.

we believe in giving men's underwear and
loungewear the respect it deserves.

RECENT NEWS

It's What's Underneath That Counts 02: Tommy Clarke

Introducing the second of our interview series: It’s What’s Underneath that Counts. Getting under the skin of some of our customers and friends to find out what they do, what...... read more >

HOW TO CARE FOR OUR COTTON

All our underwear and loungewear is made in Europe from the finest natural fibres including cotton, cashmere, silk and lyocell - a natural plant fibre made from Eucalyptus tree wood...... read more >
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