"there’s nothing mass produced about these, a far cry from the three-in-a-pack plastic feel of fast fashion"
"pioneering a new school of British luxury, very good at reinventing basics and updating old classics ”
"a borderline-obsessional attention to detail when it comes to fit, fabrics and innovative design"
"not just functional essentials but items of substance and effortless style”
“premium quality fabrics, next level comfort”