Part of our approach to making the best underwear and loungewear is also how it should be cared for to ensure the quality and fit last wash after wash.

Here are our top tips to keep our cotton in perfect condition:

1. Never tumble dry your clothing. Don’t give in to the temptation, you will regret it. As our underwear is all made from cotton, the natural fibres are damaged by the heat and result in fraying and shrinking. Hanging your underwear to air dry ensures the elasticity isn’t damaged and they retain their perfect fit. We also recommend re-shaping our loungewear items whilst damp.

2. Contrary to popular belief, fabric softener is damaging to woven cotton fabrics – especially our two ply, combed cottons. The tight weave means the softener gets trapped and leaves behind that slightly sticky, silicone-like coating. Leave it out of the next wash and see the difference.

3. Wash your underwear along with other delicate items and shirts at a 30 or 40 degree wash. Modern machines and detergents mean you don’t need to use a higher temperature to get things really clean anymore. Select a low spin cycle to prevent creasing too.

4. Ironing – We believe that underwear should be treated with the same respect as the rest of the items in your wardrobe. Iron your boxers along with your shirts with a hot iron and lots of steam and you’ll be amazed how good they feel to put on in the morning.