Underwear goes on first, comes off last and should be respected, saluted and considered. Choosing the right pair is important, you should consider your outfit and the occasion to get the most out of your underwear.
We have developed a considered range of styles that a man needs in his wardrobe: nothing more, nothing less. Here's a walkthrough of our range:
This classical style inspired by old school boxing shorts is made from 100 percent shirting grade woven cotton. They offer a fit that manages to be loose without being baggy with a centre back seam to give shape and a neat silhouette that works under slimmer trousers and suits. Gone are the days of the dreaded ride up with side elastication panels, keeping your shorts right where they should be.
If the weekend was underwear, it would look and feel like this. Imagine your favourite cotton T-shirt, but as boxers. But comfort doesn't mean saggy slothfulness, with the same cut as the woven boxer short it offers a neat silhouette with a soft, relaxed feel.
If you like a slim fitting trouser these are perfect. They fit neatly with enough stretch to keep their shape if you're on your feet all day. Made from a plant nanofibre pulp called lyocell that is blended with cotton and a little bit of elastane for a super-soft feel that is incredibly comfortable.
When it comes to hitting the court, track, pitch or field, you'll want to be in a pair of these barely-there cotton trunks. Made using seamfree tubular knitting technology, they will be invisible under any clothing with a shorter leg and no-fly neat silhouette. Extremely lightweight and breathable so you'll feel fresh all day.
This slip is the more diminutive cousin of the tubular trunk - made with the same lightweight material giving a barely-there feel. The difference is that there is no fabric coverage on the thigh, making these a simple but supportive brief - ideal for wearing under a snugly tailored suit. A rebooted, smart Y-front, if you will.
Yes, that's right. Cashmere underwear. These are the last word in luxury boasting a softness that will feel like nothing else. Featuring our signature slimline cut with exclusive triple stitch corozo button fly. They can be monogrammed too. For the very smartest of arses.