
Choosing The Right Underwear
Everyone has their own preferences when it comes to underwear. We believe the perfect underwear drawer should include a variety of styles to suit your daily needs.
From classic boxers to stretch sports trunks, good quality underwear should be your first investment, not your last, so here’s a guide to choosing the perfect pair.

Modern slim fit, classic button fly and covered waistband
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Cotton-Lyocell blend, silky soft touch, supportive fit and covered waistband
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Complete freedom of movement, seamless construction, moulds to your body shape
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Sweat wicking yarns, supportive fit, no riding up
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Hamilton + Hare x Jonathan Lawes
We're pleased to announce that our collaboration with south London printmaker Jonathan Lawes continues this summer with a pair of swimming trunks, made with an innovative yarn from recycled plastic bottles.
Who Made Your Clothes?
Quality goes further than just the fabric, it’s about how your clothes were made. Luxury is nothing without transparency, so let us give you a brief introduction to our factory partners.
We Need To Talk About Underwear
Despite the industry’s efforts to clean up its act, the men’s underwear market is still largely driven by cheap eco-damaging synthetic fibres and unethical supply chains. It’s time we had an open conversation about fashion’s sustainability blind spot.
The Ultimate Men's Underwear Style Guide
Let our team walk you through the different styles of mens underwear, from boxer shorts to performance.