New Pop Up Store, Ham Yard Soho– Hamilton and Hare

New Pop Up Store, Ham Yard Soho

Our pop runs until 23rd December in Ham Yard Village, Soho.

“Ham Yard is perfectly placed to serve our Soho customers and find new ones too. Physical stores are an important part of our brand experience in changing the way men consider and purchase underwear and loungewear – we want to make it a pleasure, not a chore or an afterthought.”

Olivia Francis – Founder of Hamilton and Hare.

The store will be offering bespoke personalisation and embroidery monogramming across a range of underwear, loungewear and dressing gowns. Our team are on hand to talk you through the new collection and find the perfect fit.

Please come and say hello if you’re in the area. We’d love to meet you.

If you’re planning a visit to Soho, here’s our pick of the best of our surrounding neighbours.

Ham Yard Hotel

We’ve long been fans of Firmdale hotels so we’re delighted to open our new store a stone’s throw from Ham Yard Hotel. If you haven’t been to the hotel we’d highly recommend - it’s a hotel that doesn’t feel like a hotel. There’s no branding, each room is unique and the public spaces are the kind that feel like the home you wish you owned. Interesting artwork, comfortable seats, a roof terrace, bowling alley (imported from Texas), hypoxic gym and marble-wood spa are just some of the reasons to stay here.

(Credit Matthew Buck)

Joe & Co Barbers

If you need a good haircut head to Joe & Co tucked away on Peter Street. Recently declared ‘best haircut in town’ by GQ – this contemporary airy space offers a modern twist on the traditional barber shop. Meticulous wet shaves and grey hair blendings are just some of the services they offer, ranging from a very reasonable £30-£45.

Kricket Restaurant

Kricket is an Indian street food concept that was born in a shipping container in Brixton back in 2015. Founders Rik Campbell and Will Bowlby and wanted to modernise Indian food, steering away from the curry house and towards the small-plate revolution with the best of English produce. The name representa the mutual love of Cricket by Indians and English alike. Just round the corner from Ham Yard Village on Denman street, this is a brilliant place for lunch or dinner. The Bhel Puri , Samphire Pakora and Keralan Fried Chicken (KFC) are the menu highlights not to be missed.