We believe that life is too short to wear bad underwear.
Our boxer shorts were the first product we ever made and where the brand started. Inspired by the original boxing short that fighters wore in the ring we set out improve this unloved item of most men's wardrobes and make a pair of boxers that felt excellent to put on in the morning.
This approach has since expanded to other overlooked areas of man's wardrobe including pyjamas, loungewear and travelwear. The Lounge and Pyjama category conveys a range of comfort-focused clothing that doesn’t need to be confined to closed doors. Stylish sweats, robes, modern pyjamas and excellent basics. Travelwear was designed to solve the wardrobe conundrum that is plane travel, this range delivers incredible comfort in a refined tailoring silhouette.