Best of British: Hiut Denim

Hiut denim is the jean brand for those who know their denim. Each unique pair is lovingly made using the finest materials and technical fabrics by skilled denim ‘Grand Masters’, in a small factory in Cardigan, Wales. David Hieatt co-founded the company with his wife Claire in 2011 with the mission to ‘do one thing well’ and to bring back jean manufacturing to a small market town in Wales.

The small range of organic, raw and selvedge jeans come in three styles; regular fit, slim fit and slimmer fit. Each pair of jeans is tagged with a ‘History Tag’ - a unique number on the label. Once registered on their website this tag documents the life of each pair of jeans from the making to wearing, encouraging the owner to upload pictures of themselves wearing the jeans as part of the story.

 David Hiett explains, “I think there's a deep desire in people to know where things have been and where they came from. Products tell stories. We all watch Antiques Roadshow – and if we make products that last, then the stories that get attached to them will last, too."