We recently teamed up with a talented team at London design agency, Design Bridge, to refresh our packaging to better reflect our British boxing inspiration. We wanted to find something unique in the marketplace that would stand out on shelves and offer something a bit more exciting than the traditional cardboard box. Thinking outside the box as it were...
We're very pleased with the result and wanted to share it with you. We've been entered for some well-established UK design awards so watch this space.
The unique frame design echoes the boxing ring itself and the clear pouch allows the product to sit
The frames are sealed by perforated stickers that are inspired by the old boxing ticket stubs.