About Us

Hamilton and Hare was founded in London, England, in 2014, to modernise, improve and make the best men's underwear. Today we’re also designing premium loungewear, based on the idea that what you wear is how you feel.

We believe in the importance of feeling good from within. It’s about making choices for yourself and not for anyone else.

And as the first thing on and last thing off, it starts with your underwear.

Our clothes are made consciously and with care, and designed for comfort, to feel and look great.

Our clothes aren't made for likes.
Our clothes are made for you.

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