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our story

Founded in London in 2014, Hamilton + Hare make exceptional essentials for the new everyday.

We make versatile, timeless staples for people who love the details, from quality fabrics to a transparent supply chain, with impeccable personal service.

Quality over quantity. It’s not rocket science, but it works.

Our journey began with a pair of boxer shorts. Frustrated with the glut of synthetic underwear flooding the market and polluting the planet, founder Olivia Francis set out to do a better job, using natural fabrics and a transparent, ethical manufacturing process to create a best-in-class product. Eight years later it’s still our best seller.

We are a small team and everything is run from a studio below our flagship store at 39 Chiltern Street, London. .

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